Tuesday, 8 October 2013

Blue heinz Tomato Ketchup


I have selected a piece of artwork by Caio Machado. I chose to critique this image because it relates to the project that I am doing now, which is called Museum of Colour. I have decided to choose objects that started as red in color then turn them into blue. But by doing this it changes the perspective on how people see it. I find this piece of artwork to be overwhelming but appealing at the same time. The fact that he has changed the colour of the ketchup changes how I feel towards it. The red feels threatening, where as the blue feels relaxing and makes me feel safe.
            I believe he wanted us to feel safe rather than sacred because red is a common colour used in warning signs, fire engines, fire extinguisher etc. and we see it everyday and so by changing the colour he is wanting us to feel safe and relaxed.



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